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Centre for Broadcast Training (CBST)

Launch of CBST - Centre for Broadcast Training

Wood Norton is a world renowned training facility for technical, production sound and vision engineers near Evesham in Worcestershire.  It consists of a range of studio and production facilities and conference centre.   The BBC wanted to generate income from a commercial market as previously all resources were only available to ‘internal customers’. It was agreed that the doors to Wood Norton, a centre of excellence for broadcast training, would therefore be opened to the outside world.  The project was all encompassing and was the first ever business to be launched by the BBC so was a high profile and important role, involving dealing with heads of the BBC and management personnel on-site.  

  • Consultancy
  • Research
  • Logo, branding, positioning
  • Stationery
  • Corporate folder and brochure
  • Extensive and complex training course information books covering all the modules available (there were lots!)
  • Launch video
  • Launch events for different markets at BBC Wood Lane Studios including teasers, invitations, management of responses, theme, creative treatment, high-tech production, catering and management, speaker scripts
  • Advertising
  • Photography
  • Copywriting