The brief from Braun was to secure listings for Braun Household appliances in Tesco – particularly the hand-blenders.     This was a tall order and required ingenious methods to be applied!

Fusion MCR developed a three-way relationship and marketing programme which involved Braun, New Zealand Lamb and Tesco to prove that Braun products could justify their existence in-store.

The result was that Braun was listed as an on-going line.


  • Telemarketing
  • Presenattions and potential partner meetings to identify appropriate brands to support Braun
  • Styling, recipe development, photography and production of a recipe leaflet using Tesco products and New Zealand Lamb
  • Promotions consisting of coupons for money-off Braun products and New Zealand Lamb
  • In-store point of sale
  • Initiation of a WIGIG (When Its gone Its Gone) promotion on Braun products
  • In-store cookery demonstrations including briefing of promotional staff, set-up, organisation of booths and products / ingredients
  • Store magazine features / PR and sale promotion