The Department of Health wanted to promote the importance of Folic Acid in pregnancy and needed a commercial strategy and presentation to enable them to achieve this.     Food brands high in Folic Acid were targeted and encouraged to flag this on their packaging.

  • Development of targetting strategy (and presentation)
  • Folic Acid symbol design
  • Doctors surgery leaflets explaining the importance of Folic Acid in pregnancy
  • Retailer leaflets available in store (overbranding opportunity)