tesco_header_1.jpg thumb
tesco_header_2.jpg thumb
tesco_header_3.jpg thumb

Increase Trial and Sales for Three Categories

Working directly with the buyer, the brief was to encourage trial and increase sales of three different categories:  fruit, vegetables and cheeses.   These campaigns were implemented separately and in each case a significant sales increase was realised during the period of the campaign.



  • Theming, message and posistioning
  • PR
  • Sales promotion
  • In-store point of sale
  • Competitions
  • Leaflets
  • Recipe cards
  • Store magazine activity