Making Headlines and Stimulating a Response


Nothing can beat a bold, iconic, witty or clever ad campaign for generating awareness, endorsing brand strengths and to encourage recall.   Perhaps some spring immediately to mind but nowadays it is likely that these are not necessarily restricted to TV or mainstream press as 'opportuinities to see' have become so much more diverse due to the change in viewing behaviour and introduction of other media types.  To illustrate this point, search for 'Samsung washing machine bear surprises crew' on-line and see what pops up.   This is an amazingly creative viral marketing / advertising campaign that put Samsung washing machines well and truly on the map and that involved low, if any, media space costs.

Whatever the scale of your campaign or budget, the same fundamentals are crucial - to ensure that the core proposition has been identified, that the target audience is defined and understood and that the media route selected is appropriate to reach the audience and fit within the budget.   What should not be overlooked however is the need to deliver results as, after all, what is the point of generating awareness, interest or empathy if no-one then buys your product or service?  

Our focus will always be on developing an advertising concept that is intelligently and creatively conceived, well executed and that triggers a response.    It may be that you need a simple advertisement for a local publication or a fully integrated campaign involving planning, media buying and implementation.   Whatever it is, you can be assured that we have the experience to know what will work ....and what won't.