Creative Resources


Top Up or Add-on - When You Need It

 

When commissioning Fusion MCR to carry out a project on your behalf, you will automatically receive the added value of 25 years of creative and marketing knowledge to ensure that your job not only looks good but works hard to deliver results.  However a number of creative services are also available as a stand-alone component.   These may be used to provide a steer for a campaign that you are considering, to supplement expertise you have in-house or as an on-going outsourced resource.    

CREATIVE CONCEPTUALISATION

Identificaiton of a creative platform that takes into consideration your target audience, competitor positioning, brand positioning, product unique selling points, longevity of message and media involved e.g.  advertising, sales promotion, packaging.

ART DIRECTION

Direction of creative projects to ensure that the resulting imagery, copy or marketing environment hits the mark and answers the brief.    Also, art direction of photoshoots.

STYLING

Styling for photoshoots - models, studio and location.

COPYWRITING

From headlines to body text for advertising, promotional material, websites etc.